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Strawberry

THE PERFORMANCE MULTIPLIER 

Novella Strawberry ingredient marks a new era in wellness. Derived solely from strawberry cells at the peak of potency, Strawberry features bioactives that have teamed up for impact. The product’s naturally integrated matrix of compounds delivers nutrients that work in native synergy – far exceeding extracts and isolates.

Fruit-cell nutrients at the ready

BOASTING A UNIFORM COMPOSITION, STRAWBERRY PERFORMS AT SCALE – MAXIMIZING ITS FORMULATION VALUE.

Strawberries are prized for wellness. However, as ingredients, their fragile bioactives degrade rapidly; processing strips their complexity, and products end up reduced to simple anthocyanins alone.

The problem with
traditional strawberry ingredients

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Pure plant power chart

PURE

PLANT POWER

NUTRIENT-RICH STRAWBERRY

Full spectrum: Strawberry delivers a naturally balanced profile of alkaloids, terpenoids, and phenolic acids, which join forces to promote biological processes.

Synergistic: Strawberry bioactives that work in harmony by nature

BOOSTS ANTIOXIDANT EFFICACY

Novella Strawberry∞ way outperforms conventional strawberry, demonstrating +50% ORAC.

Boosts antioxidant efficacy graph

ORAC

P < 0.01

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Strawberry∞ is a strong antioxidant.

Measured against the Trolox standard and adjusted for polyphenol content

LOW

DAILY DOSE

Delivers the same antioxidant punch with just 1% of the typical strawberry extract dose – exponentially more potent. With Strawberry, you can draw maximum benefit from minimal input, making it easier to formulate products that are compact and effective.

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Strawberry

1:1,000

Strawberry

1:1,000,000

% Reactive oxygen species (ROS) inhibition

Minimum dose. Maximum impact.

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Fast-acting: Strawberry bioactives are ready to perform, requiring no digestion and accelerating the body's natural processes.

Peak synergy in the colon: Because Strawberry compounds are already active, they immediately get to work in the gut, enhancing other beneficial compounds such as anthocyanins.

Smarter impact: Working in concert, Strawberry's phenolic acids and terpenoids boost anthocyanin benefits and improve the performance of its compounds.

Targets multiple sources of reactive oxygen species (ROS): metals, enzymes, membranes and mitochondria.

WHY PAIR ANTHOCYANINS WITH NOVELLA STRAWBERRY?

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Primed for action: Optimized for immediate absorption and cumulative effects in the body

The Strawberry symphony is designed to deliver robust performance where and when it matters most.

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WHY BOOST YOUR
ANTIOXIDANT FORMULA WITH NOVELLA STRAWBERRY
?

FORMULATION-READY Water-dispersible powder, great for gummies, powders, capsules and beverages

1

CONSUMER APPEAL Prized fruit
with an innovative scientific twist

2

CLEAN LABEL

Natural, non-GMO and made only from real strawberry cells

3

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100 natural callus

STRAWBERRY∞ 

LABEL INFO

Front label: Whole strawberry plant cell powder
Ingredient: Whole strawberry plant cell (cell culture) powder

Level up your products with formulation-ready products, introduce new solutions with custom-crafted Novella ingredients or partner with us on your next visionary initiative.

Connect
with us to start the conversation.

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