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Strawberry∞

THE PERFORMANCE MULTIPLIER 

Novella Strawberry∞ ingredient marks a new era in wellness. Derived solely from strawberry cells at the peak of potency, Strawberry∞ features bioactives that have teamed up for impact. The product’s naturally integrated matrix of compounds delivers nutrients that work in native synergy – far exceeding extracts and isolates.

Fruit-cell nutrients at the ready

BOASTING A UNIFORM COMPOSITION, STRAWBERRY∞ PERFORMS AT SCALE – MAXIMIZING ITS FORMULATION VALUE.

Strawberries are prized for wellness. However, as ingredients, their fragile bioactives degrade rapidly; processing strips their complexity, and products end up reduced to simple anthocyanins alone.

The problem with
traditional strawberry ingredients

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Pure plant power chart

PURE

PLANT POWER

NUTRIENT-RICH STRAWBERRY∞

Full spectrum: Strawberry∞ delivers a naturally balanced profile of alkaloids, terpenoids, and phenolic acids, which join forces to promote biological processes.

Synergistic: Strawberry bioactives that work in harmony by nature

BOOSTS ANTIOXIDANT EFFICACY

Novella Strawberry∞ way outperforms conventional strawberry, demonstrating +50% ORAC.

Boosts antioxidant efficacy graph

ORAC

P < 0.01

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Strawberry∞ is a strong antioxidant.

Measured against the Trolox standard and adjusted for polyphenol content

LOW

DAILY DOSE

Delivers the same antioxidant punch with just 1% of the typical strawberry extract dose – exponentially more potent. With Strawberry∞, you can draw maximum benefit from minimal input, making it easier to formulate products that are compact and effective.

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Strawberry

1:1,000

Strawberry∞

1:100,000

% Reactive oxygen species (ROS) inhibition

Minimum dose. Maximum impact.

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Fast-acting: Strawberry∞ bioactives are ready to perform, requiring no digestion and accelerating the body's natural processes.

Peak synergy in the colon: Because Strawberry∞ compounds are already active, they immediately get to work in the gut, enhancing other beneficial compounds such as anthocyanins.

Smarter impact: Working in concert, Strawberry∞'s phenolic acids and terpenoids boost anthocyanin benefits and improve the performance of its compounds.

Targets multiple sources of reactive oxygen species (ROS): metals, enzymes, membranes and mitochondria.

WHY PAIR ANTHOCYANINS WITH NOVELLA STRAWBERRY∞ ?

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Primed for action: Optimized for immediate absorption and cumulative effects in the body

The Strawberry∞ symphony is designed to deliver robust performance where and when it matters most.

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WHY BOOST YOUR
ANTIOXIDANT FORMULA WITH NOVELLA STRAWBERRY
∞?

FORMULATION-READY Water-dispersible powder, great for gummies, powders, capsules and beverages

1

CONSUMER APPEAL Prized fruit
with an innovative scientific twist

2

CLEAN LABEL

Natural, non-GMO and made only from real strawberry cells

3

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100 natural callus

STRAWBERRY∞ 

LABEL INFO

Front label: Whole strawberry plant cell powder
Ingredient: Whole strawberry plant cell (cell culture) powder

Level up your products with formulation-ready products, introduce new solutions with custom-crafted Novella ingredients or partner with us on your next visionary initiative.

Connect
with us to start the conversation.

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